Fotomessen

The Nordic region’s largest photography market. History of the Stockholm Photo Fair The first Photo Fair was organized in 2006 at the Factory exhibition and events venue in Stockholm and it attracted 9,500 visitors.

Promoters and initiators Jan and Per Broman (who are also the founders and owners of the Fotografiska contemporary photography museum in Stockholm) have both been influential figures in the world of photography for a long time; they identified a growing need for a meeting place for professional, semi-professional and amateur photography enthusiasts.

By only the second year, the number of visitors had increased to 12,000 and it was obvious that a larger venue was urgently needed. The Stockholm Photo Fair was held at Stockholmsmässan in Älvsjö for the first time in 2008 and this year will be the fourth time the venue hosts this event. The 2010 Stockholm Photo Fair attracted almost 17,000 visitors and was a huge success.

Our goal
Our goal is to perpetuate our market-leading position. We do this by enticing all the leading figures to the event. The mix of exciting exhibitions and interesting and topical seminars on offer ensures contented visitors and satisfied exhibitors.

Our vision
The Photo Fair has been held 5 years running and is the leading event of its kind in Northern Europe. We are working to develop the fair in several areas and our vision is to evolve into one of the most prestigious image communication trade fairs in the world.

Meet thousands of photography enthusiasts...
… at the meeting place where rewarding relationships are enhanced by inspiration, products and knowledge.
We’d like to welcome you as an exhibitor to the sixth edition of the Stockholm Photo Fair. Ahead of this year’s fair, we’re intensifying our focus on the technology of the future and adding more new and exciting activities for everyone who wants to learn new things about photography and image communication and most importantly offering unique photo exhibitions with fine art photography from all over the world. The Photo Fair’s visitors combine an interest in products with a hunger for knowledge. Consequently, we’re developing new creative and interactive activities aimed at creating experiences and discoveries centered on the desire to take photographs. Knowledge will be one of the key themes at this year’s fair. The Photo Fair provides visitors with the chance, at one and the same venue, to expand their knowledge on the basis of their own level with the help of our seminars, mini courses and most importantly through interaction with exhibitors like you.

The meeting place for everyone in photography & videos
On the stages and in the Fair’s other activities, professionals explain everything from fashion photography and image editing to the way a documentary photographer works and exactly what makes a good picture good. Many exhibitors opt to open a fair shop in their stand – a good idea just one month before Christmas. This makes your stand more interesting and you can expect a good turnover throughout the three days of the fair.

Book your place at the Photo Fair
 
To book a stand at the Photo Fair or if you have any questions, please contact:

Lisbeth Hellgren, Event Sales
Telephone: +46–8 749 44 93, +46 70 789 44 93
E-mail:mailto: lisbet.hellgren@stockholmsmassan.se

Marie Bornström, Event Coordinator
Telephone: +46–(0)8–749 41 46, +46–(0)70–789 41 46
E-mail: marie@fotomassan.com

Per Rosenlund, Event Manager
Telephone: +46–(0)70–789 44 87
E-mail: per.rosenlund@stockholmsmassan.se

More information is available at www.fotomassan.se
.

Price list for exhibitors:
Prices per square meter
9–25 sq.m ........................................... 1495 DKK
26-50 sq.m ...........................................  1395 DKK
51 sq.m and upwards ...........................   1295 DKK
There is also a registration fee of 3,500 DKK for each fair. There is a co-exhibitor fee of 3,500 SEK for co-exhibitors. If this fee has not been paid, you will not be allowed to expose your brand or your activity in another exhibitor's stand. VAT at 25 percent will be added to all prices. The smallest bookable space is 9 square meters. Photography clubs, associations and forums are able to exhibit at heavily subsidized prices.  

The visitors…
There is even gender distribution among visitors of 48 percent women and 52 percent men. We like to call the Fair a place where friends meet. Obviously, we mean all friends of photography. In effect, this means
virtually anyone in today's mediacentric society. Mobile phone cameras, video cameras and still cameras
are proliferating and interest in photography has exploded. In combination with Reiseliv [the Norway International Travel Fair], the Photo Fair attracts more than 30,000 visitors during the fair’s three days. These visitors include several thousand professional photographers who make a living from photography. As organizers of the Photo Fair, we are constantly working on new ways to attract visitors: Professional, semi-professional and amateur photographers. The Photo Fair is advertised via trade papers, new digital media, newspapers, the Stockholm metro system and billboards, as well as on TV and radio. Visitors are enticed to the Photo Fair by world-class photo exhibitions, gadgets and all the lectures. The Photo Fair offers its visitors free lectures, workshops and creative knowledge environments, which in many cases have a very high economic value.

The exhibitors…
The world of photography’s best known suppliers of equipment and services exhibit at the Photo Fair. Manufacturers, retailers, photographers and speakers mingle with their customers at the Fair. The Photo Fair has several areas of special interest, such as cameras, videos, print-outs, training, processing labs – and many others. The Photo Fair is one of the few trade fairs with a great deal of retail activity and many exhibitors opt to include a shop in their stand. Visitors are affluent and have ample opportunity to make purchasing decisions.

WWW.FOTOMASSAN.SE